MEI-LAN

Mei-Lan came to us in search of a fresh perspective—one that could authentically capture their evolution, new skills, and extraordinary success. Having bravely navigated experiential growth, Mei-Lan’s team recognized the need for a partner to reflect back the significant strides they had made. They sought not only to see their growth but to have it beautifully wrapped in a way that felt expansive yet genuine.

What We Delivered
  • Brand Kit: A versatile kit adaptable across various platforms, ensuring flexibility and consistency.
  • Authentic Representation: Tools and strategies that stayed true to Mei-Lan’s evolution and growth.
  • Enhanced Brand Language: Strengthened messaging to help Mei-Lan’s audience grow and evolve alongside them.
  • Inspiration and Motivation: A brand that feels big and authentic, ready to open doors to new opportunities.

OUR APPROACH

Mei-Lan’s journey had transitioned from a DIY approach with limited resources to a more structured team environment. However, the team was still working within the framework of the initial DIY material, leading to a brand that didn’t fully embody their newfound experience and mastery.

The challenge was clear: to maintain the integrity of their brand’s auric field while transitioning to a more polished, cohesive representation.

Working closely with the team, we crafted branding assets and artwork that offered flexibility within a structured framework. Our goal was to create representation tools that were as dynamic and multifaceted as Mei-Lan, opening doors to new mastery and opportunities. We focused on strengthening their brand language to resonate with their growing audience, helping to inspire, motivate, and excite them.

The result was a comprehensive brand kit designed for versatility across multiple platforms, ensuring that Mei-Lan’s presence remained strong and consistent, whether in formal settings or more informal contexts. The new brand captures the essence of Mei-Lan’s journey, offering a true reflection of their growth while maintaining the integrity of their original dream.

In the clients words...

 

"Been thinking about you both with thankfulness.

You jumped in and helped us out with a big transition during a time when there were many things in the air and you showed up to help us get it all done! Thank you so much for this."