September 18, 2024
We’ve seen trends come and go, but one thing has always remained constant: the importance of consistency. Back then, branding was about specific guidelines—fonts, colors, logos, and photographic styles. It was about following a strict rulebook that dictated how a brand should look and feel across all mediums. A few numbers defined your brand’s color palette, and photographic guidelines were etched in stone. It was practical but also a bit rigid, like trying to dance with someone who insists on counting every step.
Fast forward to today, and the game has changed. We’re living in a time when brands must be flexible, adaptable, and—dare we say it—human. Enter the age of prompts. What once was a strict set of guidelines is now evolving into a dynamic, living toolkit that helps you maintain your brand and empower it to grow and expand across different mediums and platforms.
We are Declaring Prompts are Brand Assets
Prompts are no longer just a fun creative tool but essential brand assets. Think of them as the new building blocks of your brand, guiding not just what your brand looks like, but how it speaks, moves, and feels. Prompts help shape everything from the camera angles and styles of film you use in your video content to the voice archetypes and tonal nuances in your messaging.
For instance, when you dive into AI, prompts become even more critical. They guide the AI in creating content that aligns with your brand’s unique voice and vision. And we’re not just talking about generic prompts here—these are detailed, meticulously crafted instructions that cover every aspect of your brand’s expression. Visual prompts can dictate everything from color grading to lighting style, camera angles, and even the type of lens that should be used in your visual content. On the voice side, prompts can specify voice archetypes, emotional undertones, and the pacing of dialogue.
From Brand Guidelines to Brand Prompts
The evolution from strict brand guidelines to fluid brand prompts mirrors the shift from static to dynamic branding. While guidelines are about maintaining a consistent look and feel, prompts are about capturing the essence of your brand in every piece of content you create. They allow flexibility and creativity while ensuring that everything produced feels undeniably “you.”
This is especially important as more brands move into diverse media types—social platforms, podcasts, video content, etc. Each medium has its own set of rules and audience expectations, and a one-size-fits-all approach just doesn’t cut it anymore. With prompts, you can adapt your brand’s voice and visuals to fit each platform while maintaining a cohesive overall identity.
Empowering Your Team with Prompts
One of the biggest advantages of using prompts as brand assets is how they empower your team. Whether you’re working with an in-house creative team or outsourcing to freelancers, having a set of detailed prompts ensures that everyone is on the same page. It allows for consistency in your brand’s output and gives creatives the freedom to interpret and express your brand in ways that resonate with different audiences.
At Ghost Flower Creative, we specialize in offering our clients updated prompts that align with our creative direction services. We believe that to truly empower your brand, you need more than just a set of guidelines—you need a toolkit that evolves with you. Prompts give you that flexibility, allowing your brand to grow, adapt, and thrive in a fast-paced, ever-changing world.
The Future of Branding is Flexible
Where AI and creative tools are becoming more advanced by the day, the brands that will stand out are those that embrace flexibility without losing their essence. Prompts are the key to this balance. They provide a framework that ensures consistency while allowing for creative freedom that keeps your brand fresh and relevant.
So, if you’re ready to take your brand to the next level, it’s time to start thinking of prompts as more than just a creative tool—they’re your new brand assets. And trust us, when you get down to the details—whether it’s the exact shade of color grading or the specific cadence of your brand’s voice—you’ll see just how powerful these prompts can be in shaping a brand that’s consistent and uniquely you.
Please don’t let the intern 0r a random guy on fiverr make you look cheap and nasty because you aren’t consistent with the prompts you use.
